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Together Fund
No.
[06]
Role
Creative Director: I led crafting this narrative from the ground up - from vetting the stories to directing and producing on-site with fund reciepients.
Project type
Storytelling
The Together Fund was launched to support employees and partners facing sudden personal hardships—from natural disasters to unexpected crises. While the program had the infrastructure and funding model in place, they needed a brand that would connect across audiences and communicate one clear message: you’re not alone.
CLIENT ASK
Capture a heartfelt story to launch a new relief initiative that would resonate emotionally, and drive meaningful participation—from corporate leaders to frontline team members.
CREATIVE SOLUTION
I traveled to New Orleans to sit with a few individuals who recently experienced tragedy due to hurricane Ida. This project presented an opportunity to bring my full self to set, creating a space of comfort and relatability. I wanted to capture authentic, porch stoop conversation that conveyed resilience and pride, not chairty. The goal was to balance compassion with clarity—building trust, encouraging donations, and ensuring recipients felt dignity.
The result was a heartfelt, authentic story that honored a city and it's residents, while communicating the power of giving.
